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We are “Okay Human” (formerly Sympler)
While we’re powered by tech, we’re animated by humans
Because the best readers of humans are still human

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We used music tastes to define ESPRIT’s perfect buyer

We used music tastes to define ESPRIT’s perfect buyer
We uncovered that, for many, "living life fully" can mean overcoming trauma

We uncovered that, for many, "living life fully" can mean overcoming trauma
We learned that TV is an antidepressant without side effects

We learned that TV is an antidepressant without side effects
We showed Smirnoff that nostalgia is seasonal

We showed Smirnoff that nostalgia is seasonal
We revealed that people use ice cream for self-care rather than indulgence

We revealed that people use ice cream for self-care rather than indulgence
We discovered that Gen Z see social media as junk food: fun but unhealthy

We discovered that Gen Z see social media as junk food: fun but unhealthy