Caitlyn Jenner is continuing to use her platform to the advantage of the transgender community, first with her iconic Vanity Fair article last year to her reality show I Am Cait by bringing transgender issues in the mainstream. Now, she’s taking that one step further with the help of MAC Cosmetics.
This week, the cosmetic line announced their partnership with Caitlyn Jenner on a lipstick to be released on April 7 exclusively on MAC Cosmetics’ website.
The lipstick, which comes in a rosy nude shade, will be aptly called “Finally Free”, according to a report by Buzz Feed.
“Her beautiful transformation inspires all of us to live our best lives and to honour who we are,” the company said on their website. “Differences are what make us interesting. Acceptance, warmth and understanding are what make us human.”
— I Am Cait (@IAmCait) February 27, 2016
The company also said that one hundred percent of the sales from the signature shade “will benefit the M•A•C AIDS Fund Transgender Initiative to expand its support of much needed grants to organizations and programs dedicated to improving transgender lives.”
The product is said to “[champion] All Ages, All Races and All Sexes.”
“I wanted a name that I use, and which represents the community,” Jenner said in an interview for the company. “This is who I am: Finally Free.”
— Marie Claire (@marieclaire) February 26, 2016
“There are two things we need from M•A•C: Number one, finances — this is going to help a lot of people,” Jenner said in the published interview for the company. “But number two: We need a corporate, global network that can really make a difference in other parts of the world.”
She went on to talk about how the country is “much further ahead” when it comes to LGBT issues compared to other countries such as Russia, where being anywhere in the LGBT spectrum is considered a criminal offense.
“M•A•C has a global reach. We can start here, but I would also like to take it on a worldwide basis – the big picture,” the E! reality star said. “For right now we need to figure out trans issues and get some help here, but on a global scale, it’s women’s issues.”
“It comes down to finances. It drives you crazy, but you’ve got to have financing.”
As for making Jenner a partner for the endeavor, the company said in a statement that “She has come to represent courage, fearlessness, honesty and compassion — characteristics long-prized and celebrated by MAC.”
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